Nortel Struggles Continue

Nortel stocks have plummeted after they annouced lower than expected sales for 2008.

It has seen its biggest declines since 1980 according to Jonathan Ratner article “Nortel faces tough timing as peers struggling too”.

“With softening demand and increased competition, Nortel may need to once again retool and refocus as it looks to find its position in a consolidating industry,” RBC Capital Markets analyst Mark Sue told clients.

After spending three days with the folks at ATT at the 2008 FOCUS Users Group, I got Nortel’s marketing spill which was all centered about going Green.

I am all for minizing energy use and saving resources, but something is seriously wrong when thirty minutes into the conversation all I am getting as a potential client is not how good the product is, not how much better it is than its competitors offering, not the features and how they’ll make all the issues I deal with on a daily basis go away but rather how much I will save on my electricity bill.

Nortel needs to go back to the drawing board, focus on the basics, be better than everybody else and then market it.


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