The financial crisis does not seem to scare off Lucia Iorio, owner of the brand and designer, whose selling price for the corset, thong and garter are far from cheap.
The prices vary between $800 for a simple GPS to over $1100 for a more complex GPS. A discrete GPS is place in a pocket of the corset.
The collection “Find Me If You Can”, lets the man “prepare a surprise encounter” according to the company, who added that only women could buy the lingerie.
“This collection… is a wink to women and a challenge to men because, even if she gives him the password to her GPS, she can always turn it off,” Iorio told AFP.
“She can be found only if she wants to.”
“It’s not a modern chastity belt. Some men think they can keep tabs on their girlfriends with it, but they’re wrong,” she added.
So how many has she sold?
Iorio admits to selling only a few so far, but is full of optimism for the future.
“Some women are now interested in buying it for protection,” she said, adding that in a violence-prone country like Brazil her GPS lingerie should soon be selling briskly.
Source: Yahoo News.