Must Read Books

Tim Ferriss and Kevin Rose discuss their top 5 Must Read Books.

Random w/ Tim and Kevin – Ep3 from Glenn McElhose on Vimeo.

I endorse the following:

• The 22 Immutable Laws of Marketing
  
• Getting Real
• The Tipping Point: How Little Things Can Make a Big Difference

Other books on my reading list this year.

• The Knack
• The Integrity Dividend: Leading by the Power of Your Word
• The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace
• Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Gartner)
• Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else
• Inside Drucker’s Brain
• Tribes: We Need You to Lead Us
• High Altitude Leadership: What the World’s Most Forbidding Peaks Teach Us About Success
• Plugged In: The Generation Y Guide to Thriving at Work
• Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future
• Smart Networking: Attract a Following In Person and Online
• Making Technology Investments Profitable: ROI Road Map to Better Business Cases
• Strategic Alliances: Three Ways to Make Them Work (Memo to the Ceo)
• Reward Systems: Does Yours Measure Up? (Memo to the CEO)
• Wargaming for Leaders : Strategic Decision Making from the Battlefield to the Boardroom

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